Saturday, July 20, 2013

THANKS FOR THE PRESS!

 “Wordify”

Recently we got some press for a piece we did on how small businesses can distinguish themselves to both current and prospective buyers by creating words or phrases that are “industry concentric”. By that I mean that you can, by “coining” certain words or phrases that better define aspects of your business in concert with the industry you serve, separate yourself from your competitors. Special words or terms referring to products or services improved by your company and benefiting your clients.  One client of ours coined “Poolability” – guess what industry they serve? Pools and Spas – yup…

Our “Visuality” is a perfect example of wordifying your company.  Building on the premise that your online appearance is certifiably one of the most important aspects of your relationship with prospective business (which should be the main thrust of your online presence), we created a process which blends analysis, interpretation, design and structure to tell your story through an amalgamation of words, actions and graphical composition. In other words to create a compelling and amazingly visual narrative of your company on and through your website, mobile presence, marketing, email, presentations and Social Media; using video, pictures and/or animation, combined with powerfully descriptive testimonials, company story-line or Wordbytes®* (resume information specific to your company – ex. “We served over 2,000 clients in five years and increased overall ROI by 35%) with a “Call to Action”.

Why me? Why you? Why now?

The 3-Whys as a web strategy protocol is also our own creation. By analyzing your market, competitors, buyers end-game mentality, industry verticals, Social Media interfaces, SEO and Applifying®** a company can, by designing advanced and sophisticated Mobile Strategies,build complex and highly functional web environments or “Digital Landscapes” that are focused on answering these three (3) questions no matter where, how or why your prospective buyer hits your online interface.

The idea is to be in all the places online with complimentary online efforts that create harmony in your message, consistency in branding integrated into specific functions, interactivity and intuitiveness for the threefold purpose of: selling the prospect, gathering information for immediate contact, gathering information to feed the prospect into the Social Media until they are closer to the buying decision. The protocol actually determines a preemptive and pre-determined place in the business cycle that is "observes" certain behaviors, actions, questions etc., demonstrated by the prospective buyer either through an online function (Website, Web Strategy, Genesis Marketing Event etc.) or by responding to our highly graphical, totally interactive, permission granted, instant notification email system; AlphaBytes®.

The “Digital Landscapes” are designed to become most responsive starting with the prospective buyer at the end-game buying point, then the company checking you out for a near future project and finally the client tripping over you through Google. This is a 3-step down process answering the 3 principle questions that clients ask when they first engage any prospective vendor online; Why me? Why you? Why now?
By blending all three answers into every component (Banners, Site Keys, Navigation, Social Media, email, marketing pieces etc.) of every web or Internet related element we will always have the best opportunity to be considered a legitimate selection in the buying process.  To demonstrate how well this works our company maintains an 80% closing ratio using our Free “Everything Online” Analysis when used in our sales process and in conjunction with our “Digital Handshake”.

Free “Everything Online” Analysis

Of course we offer prospective clients a way to get to know us better by offering a one-of-a-kind free analysis of virtually everything they do, touch, compete with and sell to online. The Free “Everything Online” Analysis is totally thorough stacking the client up against industry competitors, verticals, Social Media formats for buyers and competitors, buyer’s sites, mobile and web strategies and more.

The analysis is delivered using state-of-the-art presentation vehicles through Webex rooms and where we average an 80% close ratio for prospects taking the analysis. And although the actual costs for the analysis exceed $400.00, with this extraordinary closing ratio we are able to amortize the cost throughout the life of the programs. Plus all the information we gather is target specific and useful in developing the client’s “Digital Handshake”.   

Our Own Language

Over the least decade we have created and sustained a language of our own. Now of course these are words, concepts and actions that are truly known mostly to our clients and the people they talk with about our business approach. Nonetheless, these words are firmly ensconced into our daily SOP (standard operating procedure) and include: Wordbytes® APPLIFY® , H.I.T Programming®, Tethered Communities™, AlphaBytes®, nTelegenz®, Genesis Marketing Events® and Telefluence. And all of these are part of our daily language with our clients and prospective clients. These revolutionary and evolutionary programs and events from complex three day conferences to instant notification emails that assist in selling buyers at their buying apex form the core of what we offer and why what we do is different than others. Whether cartoons, video, movies, television or radio these are the programs and processes that make up our arsenal define the difference we bring to our clients efforts.

Tethered Communities™

One of the words and concepts we are most proud of is our Trademarked Tethered Communities™ (Reg. # 4,172,861 Registered July 10, 2012). This seamless home to work environment combines elements of analysis, interpretation, training, hardware, web based and real-time software; uniquely designed for each client for the purpose of sales or appointment setting using online meeting rooms (Webex), sophisticated presentations and at-home, professional, C-Level Telesales people.

As our small family business continues to grow we will continue to salt our lexicon into the day to day operations of all our projects with our new friends. If you want more information on how we can assist you in creating and sustaining a strong online presence backed up by smartly engineered Social Media programs, Mobile Strategies and even seamless home to work telesales email us at free@3-yz.com

Press Release “Let Me Wordify You ”

So, we give a big shout out to the nearly 150 magazines, newspapers and online news agencies that deemed “Let Me “Wordify” You” worthy of their distinguished name. Some of the most significant include:

With over 51 Million Visitors Daily Yahoo Finance

With over Half Million Visitors Daily Boston.com


Nearly Half of Million Visitors Daily Silicon Business Journal


350,000 Plus Daily San Francisco Business Times


  NYC - Over Half Million Visitors Daily NYC Business Journal


With over 400,000 Visitors Daily Los Angeles Business 


With nearly Quarter Million Readers Austin Statesman


With over 100,000,000 (one hundred million) readers and viewers from the United States, Canada and Great Britain using online publications, blogs, newspapers, magazines, television and radio, I think we finally and officially put The Bosson Group and 3-YZ on the map.

Thanks from all of us here at TBG/3-YZ

For more information contact us at:
free@3-yz.com  
Visit us online at

*A Wordbyte® is a relevant, real-world piece of information on your company’s success.

**Applify® is the process of creating an integrated Mobile strategy which can include mobile websites, applications, mobile interfaces (Twitter, Facebook etc.) and more.

Wednesday, June 12, 2013

The Mumbai Shuffle

I couldn't believe it but it was true. Recently our company had upgraded our computer system and in doing so we needed to upgrade our online security software.  We shut down everything on Friday night and earlier than expected we were up and running by Sunday morning. We had the local IT guys do all the company stuff and everything went well even when we decided on a new security software for the business. Monday rolled around and we had a few glitches which hampered the system and inconvenienced a few clients; something you never want to happen but on occasion is bound too.  By Monday evening we had worked out all the bugs from the company perspective and I finally felt we had a grip on the whole thing. Boy was I wrong.

The last thing on my to-do list was to update my personal computer. I realized that it too needed new security software. The company software was a bit pricey and since I had such good fortune with my last product, Avast, I felt no reason to change.

SPOILER ALERT – AVAST HAS SOLD ITS SOUL

So, Monday morning I decided to simply log into Avast and update my license which I assumed was still good. I was relieved to see that they had “Live” Chat on their website. Since we installed that into our website it has improved customer service immensely. This is especially true with a small business like ours where we need to get out in front of any customer problem. We boast a 100% satisfaction policy 100% of the time with 100% of our clients. We don’t say we won’t make mistakes or that things will not go wrong on the odd occasion, it is technology after all. Sometimes even our best intentions are thwarted by techno-beastie ills that we could never anticipate. Our guarantee is that nothing we control will be left unattended and we will deliver on every promise we make. It doesn't matter if it’s in writing or you just thought you heard us say it, if it’s in our wheelhouse and your signed up for it, it’s our job to make sure it functions the way we told you it would.

Again, in a little company it sometimes looks a lot like the “cobbler’s children”…you know the cobbler is so busy his kids have no shoes? Yeah, well that’s the way it goes sometimes – like it or not. One of our most difficult deliveries is satisfaction with our Social Media Engineering.  And if you are on a Social Media program with us then you know that lots and lots of hours have gone in to getting this service right. We are only now beginning to shine the flashlight at our own Social Media channel to update our principle venues and to take advantage of our own well-worn online positions. But that’s just an add-on frustration to this story so we’ll skip that for now.

Back to the day – Monday morning and we click on the computers and we are humming, the only computer left is my personal computer and I simply need to get to Avast and update my license. Sounds simple enough doesn't it?

So back to the “Live Chat” which is directly on and in the principle Avast.com website. Like I said, having installed live chat on our own site has made a huge difference in how quickly we learn about problems and get ahead of the issues. So I eagerly clicked on Avast’s Live Chat…

7:15 AM PST (Pacific Standard Time)

Ronnie (Avast agent?): Good morning how can I help?
Me: Good morning Ronnie – before we begin, where are you guys located?

Note: We have a mandatory rule with our company – we only do business with American companies. We don’t spend a lot of money but whatever we do spend we spend in America –period!

Ronnie: Branford Connecticut
Me: Wow…I was raised in East Haven
Ronnie: Really?
Me: Yeah –what a coincidence. I had no idea Avast was in little ole Branford.

Note: East Haven and Branford have been twin cities since the late fifties. The towns literally grew up together. I even lived in a quaint section of Branford called Indian Neck as a really young man. So I was pleased to be talking not only to an American company but a former neighbor (we are a California company located close to San Francisco smack dap in the middle of the largest wine growing area in the whole state). But who doesn't have some fond memories of their childhood town

 Ronnie: How can I help you?

Note: Okay no small talk wants to get to business. Not our style we encourage our reps to roll with the client’s conversation. But if their policy is “all business”, I can respect that.

Me:  Okay, I want to update my Avast license and get it up on this new computer – what should I do?
Ronnie: I am definitely going to help you with that problem this morning
Me: Well…okay…but it’s not a problem is it? I just want to update my Avast
Ronnie: Okay I just need to take a look at your computer. Do you mind if I take control and see what you have?
Me: I just want to update my Avast
Ronnie And that’s going to be taken care of this morning, I guarantee it
Me: Yeah, well that’s fine and all but I just need Avast
Ronnie: I am definitely going to help you do that but I do need to look at your computer so can I take control

Note: I am now looking at my watch and it is going on 7:30 already about 15 minutes in and I do need the software. He is the one for getting straight to business so, if this is what he needs, I guess it’s okay with me. After all, I’m talking with Avast, right? They wouldn't do anything dishonest, would they?

Me: How long is this going to take?
Ronnie: No more than 15 minutes
Me: Okay I guess…what do you need me to do?

Note: Ten minutes later after a few Ronnie blunders getting connected we are finally tethered and he takes control. Zip, zap, zoom – bippity boppity boom and a half an hour later he is circling all these “Corrupted Files” – “Bad Registry Files” and the likes.

Ronnie: Well, before we can do anything I need to clean up your computer. You have some serious issues here.
Me: Yeah, well I have an IT guy so I’ll have him take care of it.
Ronnie: Well, if you want Avast this morning I have to clean this up and there is no charge
Me: No charge? How long will this take?
Ronnie: About 30 minutes but I have to tell you that this is pretty bad. I would recommend taking care of these problems right now. I will remove all these bad registry files, the corrupted files and any viruses I find
Me: I have a virus?
Ronnie: Yes, sir
Me: Okay let’s take care of this – but then you’ll install the Avast.
Ronnie: Yes, sir right after.

Note: I should have known something was wrong. Hadn't he up front told me about “taking care of my problem?” How could he have known there was such a grave issue with my computer?  But like any other dupe, the sound of my computer having a virus got my attention. And again this is Avast they wouldn't lie to me, would they? Plus it is being done for free. Boy am I a sucker or what?

I glance down at my watch it is now 8:45 – we've been on the phone for an hour and fifteen minutes and I still don’t have Avast and now I’m looking at another 30 minutes to clean up my severely infected computer in order to get my Avast .

The room goes silent as Ronnie works feverishly to remove all the junk – taking great pains to circle in red all the problems, bad files and dangerous keys.  I don’t remember another word being spoken in the room until an hour and a half later.

Then Ronnie comes back on and begins to tell me all the wonderful things he has done and all that they can do for me in the future. Was Avast trying to sell me support? A bunch a bullsh*t later and Ronnie gets down to the end game.

$170 bucks and he’ll put the protection on and provide me with a full year of customer support and technical support for any of my software issues.

By now I am very aware of what’s going on but I have a pretty sticky situation. This dude has control of my computer and he’s holding me hostage for $170 dollars. I quickly tell him of course I’ll take this marvelous deal which he must confirm with his supervisor.

Here comes Jeetu

Jeetu: I just want to make sure you are happy with everything we did this morning.
Me: Jeetu, I lived in the Indian Neck area of Branford have you been out there? Where are your offices in Branford?
Jeetu: Sir, that’s just where are offices are - we are not there
Me Where are you Jeetu (like I didn't know)
Jeetu: Mumbai, India
Me: No fooling with such an American sounding name I’m shocked

Note: I politely ask to be disconnected – but kept the chat alive. I gathered all the information I could realizing now that they were just an India scam for online support that somehow was allowed to roam free and snatch it’s victims from the Avast site.

It is now 10:30 in the morning. I have been on the phone with these knuckleheads for three hours and when I ask where my Avast is Ronnie interrupts Jeetu and says we already put your virus protection on. He tells me it’s the Microsoft Security. I quickly point out that the Microsoft Security was already on my computer when “Ronnie” took it over. My tech guys had put it there when they transferred my data and that’s why I called in to get Avast. And if this Microsoft Security was so good how did all these bad files slip passed it?

Jeetu: That’s definitely a problem we can help you with this morning

Note: Where have I heard that before?

Me: Probably another 30 minutes, huh?
Jeetu: Oh not we can do this in about 15 minutes and it will only cost you 79 more dollars
Me: So what did I just pay for?
Ronnie (tag teaming me): One year of technical support on all of your software
Me: Listen carefully…I don’t want you to do anything else. I want you to disconnect from this conversation. I am going to call your home office in Branford and get this straightened out.
Jeetu: Sir, we didn’t want to upset you, after all we fixed your computer for no charge!

Note: By now I had texted my IT guy and he told me that there were no issues with my computer. They had run a diagnostic, cleaned it up and installed the Microsoft Security. In fact there were no bad files or registry errors or viruses and they had checked less than 24 hours ago.

I got off the phone as quickly as I could. My next call went right to Branford where I spoke to Rita who worked for Lester Industries and I was told I had been talking to GuruAid. She assured me my card would not be charged and she was going to fix the problem in Mumbai. Whatever – at least she knew where Indian Neck was.

It is now 11:30 AM – I have spent the entire morning on the phone and was standing in the exact same place I had been standing at 7:15. To say I was unhappy would be to classify a nuclear explosion as a slight crackle. I was livid. I went back to the Avast site curled off a dark missive (email) and got back to work.

END OF DAY- GOOD NIGHT’S SLEEP- MORNING ON TUESDAY

I reason with myself that Avast probably is not really aware of how dastardly these chat trolls truly are and that my email would probably be the straw that broke the camel’s back. No doubt someone from Avast would call and thank me for uncovering this scam job.

In the meantime, I still need protection on my computer and I did like Avast. In fact my IT guys had originally recommended them. So this time I go back to the official Avast site again and insure that I am on Avast.com and I am again on the right site. I shutter when I look at the live chat. How could I not see that GuruAid logo with the snake charmer? Still, I’m done with them and decide I am going to buy the one year download for $49 and be done with it.

I was going to forget about trying to figure out my old license. I mean it wasn’t like I was going to throw my old computer away. I would just buy the one year, download it and get on with my day.
8:00 AM PST (Pacif….you know the rest

I put in my credit card again. And I press the download. Fifteen minutes later the execution file pops up and I press run. Up pops an error message. I close it down and download the files again. And once again an error message pops up… Something about not being compatible with my version of Windows.

HANG ON – IT GETS DEEP

I hang up and look for a customer service number. There it is on their official Avast.com website an 800 number to customer service. I call and to my relief a very American voice answers the recording and says “Welcome to Avast if you are calling for support on your Avast product press 1”
I press 1 and a few minutes later a curious accent comes on…

Jerald: I am Jerald how can I help you.
Me: Jerald –you are with Avast?
Jerald: Yes, sir
Me: Well, I entered credit card and got to product download, but twice I tried to download it and I got an error message
Jerald: I can definitely help you with that problem this morning, I just need to get into your computer and see what’s wrong…you probably have some bad files or something

Note: By now this is almost funny. These idiots are trying to run the same ridiculous scam on me – but now they are on the official Avast 800 help line. Avast could no longer keep their hands clean. They were up to their necks in snake charmer crap and it all lived under the name GuruAid.

Me: You nitwits ran this same scam on me yesterday…Are you kidding me? You’re in Mumbai right – with Guruaid?
Jerald: What’s your name, Sir?
Me: If I give it to you will you cancel my credit card?
Jerald: Yes

Note: Fifteen minutes later he comes back on and assures me that my card will not be charged. The old “Is there anything else I can do for you?” and we are off the phone

Alas, Avast has traded its great product for a cheap online scam. Shame on you, Avast! Shame on every American company who didn’t put the effort into figuring how to keep the jobs here in America instead of hooking us up with that cheap Far East prostitute.


If you go to Avast and try to get their product this scam will be perpetrated. Don’t say I didn't warn you because you are officially warned. And, Avast you stink- you and your GuruAid Snake Charmer.

Saturday, March 9, 2013

Home Workers? Off with Their Heads!


Marissa Mayer of Yahoo gets the rules of the Fortune 500 CEO “Good Ole Boy’s Club”. It goes something like this - if you stamp your feet, pound your little fists on the table and push people around enough, then they’ll know who the boss is!” It’s one approach among others. Most more sophisticated approaches today are slightly more enlightened.

Some leaders would rather encourage the infinitely more evolved approach to a problem of this magnitude with one that is less polarizing by saying something like; “Certain aspects of new developments visa vie “work from home” positions in the work environment need closer scrutiny and certain mathematical justification before I can endorse them. Until then we will opt for the standard albeit slightly dated approach to work environments and bring everyone back into the office”.

All these people will now:
·         Add to gridlock
·         Suck up our precious resources
·         Get stuffed into already crowded offices and wall to wall cubicles
·         Add to the human stress in work environments which is proven to be unhealthy physically and mentally
·         Cause more redundant costs in real estate, IT, taxes, benefits and more
·         Reduce the company’s availability to the top talent pool by not including the people who can't or won't meet some arbitrary geographical restrictions
·         Increase our costs as a company thereby reducing our reach and flexibility to generate profit doing business globally 
·         Rule out a manner of business that done properly can reduce costs, increase profitability and make us more competitive

What’s the old saying –“Keep your mouth shut and let people wonder if you’re an idiot instead of opening your mouth and removing all doubt”. Yep, let’s go with that one. You’re the boss though so it’s your way or the highway. It’s good to be the king, right?

Hey your highness allow me the opportunity to edumacate you (Yeah, I spelled that right – thought it be more appropriate for your intellectual level). You are making the classic mistake almost all your predecessors have made and that is to think that just because things have been done a certain way since the dawn of the Industrial Age, they should continue uninterrupted another 150 years or so. So let me enlighten you. The dawn of the Technology Age is providing us with new opportunities in all aspects of the corporate structure – including how and where we can work.

What do you think outsourcing was?

Here’s a hint: it was a very expensive and poorly thought out “work from home” solution. In that gem of an idea we gave away our greatest technological ideas and patents to people who had mastered a mid-western accent. Well, that was a little more than a hint. Still I’m not sure you understood it. 

You've got that rare but distinguishable mentality that must be the result of breathing the strangely salted air densely stuffed into the clouds of your own personal Olympus…that certain Wiley Coyote-esque mentality that keeps you locked unto one bad idea after another like a pitbull on a human leg without any room for alternative thinking.

Here’s how it going to work. Well defined, intelligently built remote communities that combine a “remote to tote” component are the work environments of the future and for many smart companies that future starts today. It works like this:

·         It is not an across the board invitation for everybody to grab a laptop and go home
·         It has to be the result of a carefully analyzed evaluation of certain positions
·         These “potential” functions are tethered using the latest hardware and software combined with both online and in-house cultural integration
·         They are the result of a stringently applied process that includes; analysis, observation, interface activity mapping, cultural impact studies, double blind tests of all aspects related to productivity;  all wrapped into a proven program to evaluate what functions can move remotely and how and who this includes
·         And finally, the “remote to tote” concept of working certain people into company cultures by bringing them in to shared or in special cases “claimed” work spaces one day a week, three days every two weeks or even one week a month.

What can a company accomplish using this approach?

·         Reduced stress from workers
·         Greater productivity
·         Increased profitability
·         Reductions in “real” costs
·         Less people jammed onto already crowded and crumbling highways
·         Less office space packed with people doing redundant work because nobody has evaluated your company workflow in a decade
·         A greater pool of better talent not restricted by geography

I could continue into a real conversation on how you, as an enlightened leader, could assess the “mathematical probability factor” we generate using “nTelegenz” our one-of-a-kind preemptive analytical program and our own Trademarked “Tethered Communities™” which creates intelligent, easy to manage, practical and proven “seamless home to work environments”. But this idea isn't for you. It’s for the person who replaces you when your boss (shareholder) looks at the costs of the company soaring and can’t get an intelligent answer from you. The conversation will go something like this:

Boss: Our company operating costs are increasing and we’re not seeing any real increase in productivity to offset these costs, what’s going on?
You: Well we brought all those losers back and I proved my point; they were lazy at home and their just as lazy here
Boss: What are you doing about it?
You: Well, since pounding my little fists on the table and herding them all back into cubicles didn't work, I suggest some good old “inquisition” motivational “re-education” program!
Boss: Inquisition? As in the “Great Inquisition” using the rack and torture and all that?
You: Now you’re getting the idea. We just keep going back in history until we find the business model that works.
Boss: Back in time not forward?
You: Yeah, what have we ever learned from the future - unless you believe in crystal balls...Now the past, we know we can rely on methods from the past.
Boss: (now sarcastically) Like working children of 8 and 9 years old, fourteen hours a day?
You: I hadn't thought of that but I like the way you think, boss!

Good luck with that whole new uniform you’ll get to wear. I hear you get some comfy slippers with them. 

Friday, January 25, 2013

Super Virus



Super Virus


Hey, Fortune America are you listening yet?
To Mr, Misses, Mrs. or Ms CEO:

For 20 years I have been telling you that the time was right to commence structuring, testing and implementing a new business model. One that was more flexible, less top heavy, reduced gridlock yada...yada...yada... A business platform that generally made more sense for today's global environment with it's rapidly expanding and constricting fiscal sensitivities. Not that our economic foundation hasn't always been one bad idea from caving in, but now with the clear and evident understanding we are one natural catastrophe, or some other bizarre smackdown, away from a disaster that would be the equivalent of an asteroid hitting Manhattan having a second option in terms of how we construct our business operations is a really good idea.

I thought that back then, and I believe more firmly now that we can avoid more financial havoc, right our ship and begin to recapture our market by simply tossing out our current idea of how a Fortune level business should look and adjusting the picture to use models that emulate the best of both worlds -small and big business. I am talking about Tethered Communities™, our proprietary protocol for building seamless home to work environments.


I built the largest ever work from home (legitimate) calling company -sales and customer service-  employing over 500 people working from home- and this was just a few years before the Internet phenomena. Not just because it could be done, but that we were speedily heading toward a place where it would have to be done. I say this because,even then without the tools and technology we have today, it was plausible. 

Tethered Communities™

The concept is simple though the execution is not. You’ll need people who are really smart -that's where I come in. The concept, which would have stemmed the exodus of tens of thousands of American jobs from being unceremoniously shipped overseas, is to take any function that is conducted nearly or entirely over the phone – or can be converted to function over the phone (sales, customer service etc.) – to then box it up or deconstruct each element (hardware, software, emails, paperwork etc.) then to unbox it or reconstruct the function to be capable of being picked up and placed anywhere; making it entirely portable while making the function more effective, less repetitive, more efficient and less costly. You can even include the analysis and re-introduction of extemporaneous conversations. Yes, you can actually create a mathematical program to recreate the best possible application of any conversation from all sides. You merely have to know how it is done. I’ve got that covered.

The idea is to create a seamless home to work environment. And please I am not talking about the current state of remote work which by simple default means taking your laptop on the plane to catch up on emails. This is more like the ad you see on television where a salesperson needs to access something on the fly and yanks out his smartphone, which is way smarter than any smartphone I know, proceeds to pull up in an amazing full 21” screen graphics view, an Excel sales graph (you know with the 3-D bars) to change one bar to show an increase rather then a decrease. Good thing he finally thought of that at the last minute. Imagine showing up to a sales meeting without good sales figures. Now I know why they call it a smartphone. 

But Tethered Communities™ is a real-life situation where you intentionally decode the function and all applications to re-create  the function so you could literally pick it up and put it down anywhere and it would process much faster, with less redundancy, more efficiency and with greater flexibility.
Imagine, if you will, not building a huge campus with several buildings, which then requires moving several thousand positions to this location to take advantage of a temporary tax break. Say instead you decided you only wanted the very best people and you were smart enough to know you didn't want to move everything to do that; because moving either for you as the company or for the families of key employees is stressful, economically consuming and always at the whim of the economy. Now suppose you could build your company horizontally. That's right, instead of up -you build it out.
Of course you couldn't do this for everyone or everything. In fact it would only apply to something like 20 to 30% of the company (the jobs you outsourced to India or China). Continuing the thought - you are now able to attract the very best talent in the areas you Tether. They are 1099 so even though they are the best they will end up costing you less and still make the good money they deserve. Overall the company spends less money of peripheral costs as well; less real estate, hardware, software, insurances, fixed and variable costs - you get the picture. Plus you get an added bonus with this as well - you are now sleek and flexible. 

It's the best of both worlds. You get to have your huge army but you can train parts of it to be very mobile, guerrilla-like and extensible. Relocation of company parts becomes 30% easier. Costs for payroll drop 8-11% real percent points and the work gets done by Americans who so badly need the work. This idea could make you a hero or heroine.

The idea has risen to the surface. We are able to toggle from real life to work and back again on any of our handheld or laptop devices. There is only one problem and that is the mentality and thinking that comes with the Fortune level mind.  This is pretty "out of the box" thinking. It can't be done by default. These positions have to be carefully evaluated and every component and aspect analyzed to insure you can recreate the experience in individual pockets that are attached to your primary physical work environment. There are all kinds of unique "environments" that can be built; people who come in once a week, a month, by Web or in small satellites. But those are merely final dressing points. You have to ask yourself if sending these jobs overseas to call centers in foreign countries makes any more sense then developing the culture of properly constructed and intelligently Tethered Communities™ here in America. 

We have a very elaborate cost analysis that we can provide to show you how much money you could potentially save and how competitive this process can be compared to sending jobs overseas. I know we are now looking at in-sourcing phenomena as Fortune Level companies begin to realize the cost of jobs overseas is not measured simply a dollar amount and even then it is becoming less expensive to bring these jobs home. Imagine if we could make them even more economical by deploying Tethered Communities™. There are a slew of cultural and personal reasons that make working here more logical for a Fortune company - if they could make the dollars work. And that is my entire argument.  For the last ten years we have promoted and continued to improve the industry's only and most elite tools for creating this timely and amazing work process; the seamless home to work environment; nTelgenz (analysis for this specific purpose), Rganx (analysis for extemporaneous conversations), Tethered Communities™the process by which all of this occurs (hardware, software, emails, communications etc.). In fact, I am pretty certain that as a functional and replete package with all the moving parts already preconceived and fully engaged, we are the only company that comes in with the whole program and not just a consulting approach. 

The time is now!

Here’s where the commentary ends and the instructions begin.  Forgetting for the moment all your bad decisions of the past, we are now faced with a terror so frightening that the specter of it looming over our country right now is one that should strike fear into the heart of every father, mother, son or daughter. We have been staring down the barrel of dirty bombs, extreme Mother Nature attacks, rogue empires with nuclear capabilities, unstable nations, economic insanity but all that is kindergarten level threat compared to what is coming next.

We have finally uncovered it. It was only a matter of time and we have just about run out of that. The Mother of all bacteria is here. This is being termed the Armageddon or Apocalypse Bacteria because we are nowhere near having anything close to combating this if it becomes  a pandemic. And it will if it escapes its confines. In fact it may have already done just that. We know in these days and times the worst news can travel in the air we breathe from England to Los Angeles in only a matter of hours and that unintentionally.

What is your emergency plan? 

Tethered Communities™ should be the business model of the future for so many reasons. Not the least of which is continuity as a company and a community in the event of a airborne illness that forced us to stay home for a certain length of time. We know of a half dozen serious flues that could precipitate that conclusion and now we have the Apocalypse Bacteria. When we started to deporting our jobs I did a blog mathematically proving that we could compete in the long run and still keep a good portion of our jobs here. I even predicted that sending these jobs overseas would make cheaper products but leave us with no money to purchase them. 

For the record and simply put. Tethered Communities™ is a process of analysis, observation, education and allocation. It is a means of creating an alternative process for your vital in-house job functions. A way to take an inside employee position and re-create it as a mobile, seamless home to work environment securing 1099 contractors; thus saving on multiple insurances, redundant work hours, IT, real estate, management and a myriad of other incidental costs. It’s been 5 years and the situation has only become more complicated. I’m still here. I can teach you how to go guerrilla  get tactical, be flexible, cut costs, improve revenues and put people to work -am I missing something? Or is this a direction you simply cannot see your company occupying. Believe me when I tell you - someone will. Maybe not through me but some competitor is going to get this message and take it to market. And by the time you figure out how they are doing exactly what I am saying here should be done, your move, if you get to make one, will be an after thought. 

It’s now 2013 – in March 2008 we wrote a blog “Is that a Light at the End of the Tunnel?” The blog among other observations stated that the housing crash would starve this country until 2012 and then drag us under until “we have a fiscal stall due to overspending, unemployment and government debt. It will get so bad that there will be no fix possible. In 2012 we will simply have to push a Fiscal Reset Button”. I believe we are calling it the Fiscal Cliff. We called it pretty close, didn't we? And we have one heck of an alternative solution that can significantly reduce your operating costs and put more Americans to work. Not bad for a program, concept and idea conceived by 4 guys on a 4 day weekend in Vegas. You can believe me when I tell you it wasn’t the only thing we were busy doing.