“Wordify”
Recently we got some press for a piece we did on how small
businesses can distinguish themselves to both current and prospective buyers by
creating words or phrases that are “industry concentric”. By that I mean that
you can, by “coining” certain words or phrases that better define aspects of your
business in concert with the industry you serve, separate yourself from your competitors. Special words or terms
referring to products or services improved by your company and benefiting your
clients. One client of ours coined “Poolability”
– guess what industry they serve? Pools and Spas – yup…
Our “Visuality” is a perfect example of wordifying your company. Building on the premise that your online
appearance is certifiably one of the most important aspects of your relationship
with prospective business (which should be the main thrust of your online
presence), we created a process which blends analysis, interpretation, design
and structure to tell your story through an amalgamation of words, actions and graphical composition. In other
words to create a compelling and amazingly visual narrative of your company on
and through your website, mobile presence, marketing, email, presentations and Social Media; using video, pictures and/or
animation, combined with powerfully descriptive testimonials, company story-line
or Wordbytes®* (resume information specific to your company – ex. “We served over
2,000 clients in five years and increased overall ROI by 35%) with a “Call to
Action”.
Why me? Why you? Why now?
The 3-Whys as a web strategy protocol is also our own
creation. By analyzing your market, competitors, buyers end-game mentality,
industry verticals, Social Media interfaces, SEO and Applifying®** a company can, by
designing advanced and sophisticated Mobile Strategies,build complex and highly functional web
environments or “Digital Landscapes” that are focused on answering these three
(3) questions no matter where, how or why your prospective buyer hits your
online interface.
The idea is to be in all the places online with complimentary
online efforts that create harmony in your message, consistency in branding
integrated into specific functions, interactivity and intuitiveness for the
threefold purpose of: selling the prospect, gathering information for immediate
contact, gathering information to feed the prospect into the Social Media until
they are closer to the buying decision. The protocol actually determines a preemptive and pre-determined place
in the business cycle that is "observes" certain behaviors, actions,
questions etc., demonstrated by the prospective buyer either through an online
function (Website, Web Strategy, Genesis Marketing Event etc.) or by responding
to our highly graphical, totally interactive, permission granted, instant notification
email system; AlphaBytes®.
The “Digital Landscapes” are designed to become most
responsive starting with the prospective buyer at the end-game buying point,
then the company checking you out for a near future project and finally the
client tripping over you through Google. This is a 3-step down process
answering the 3 principle questions that clients ask when they first engage any
prospective vendor online; Why me? Why you? Why now?
By blending all three answers into every component (Banners,
Site Keys, Navigation, Social Media, email, marketing pieces etc.) of every web
or Internet related element we will always have the best opportunity to be considered
a legitimate selection in the buying process. To demonstrate how well this works our company
maintains an 80% closing ratio using our Free “Everything Online” Analysis when
used in our sales process and in conjunction with our “Digital Handshake”.
Free “Everything Online” Analysis
Of course we offer prospective clients a way to get to know
us better by offering a one-of-a-kind free analysis of virtually everything
they do, touch, compete with and sell to online. The Free “Everything Online” Analysis is totally thorough stacking the client up against industry competitors,
verticals, Social Media formats for buyers and competitors, buyer’s sites,
mobile and web strategies and more.
The analysis is delivered using state-of-the-art
presentation vehicles through Webex rooms and where we average an 80% close ratio for
prospects taking the analysis. And although the actual costs for the analysis
exceed $400.00, with this extraordinary closing ratio we are able to amortize
the cost throughout the life of the programs. Plus all the information we
gather is target specific and useful in developing the client’s “Digital Handshake”.
Our Own Language
Over the least decade we have created and sustained a
language of our own. Now of course these are words, concepts and actions that
are truly known mostly to our clients and the people they talk with about our
business approach. Nonetheless, these words are firmly ensconced into our daily
SOP (standard operating procedure) and include: Wordbytes® APPLIFY® , H.I.T
Programming®, Tethered Communities™, AlphaBytes®, nTelegenz®, Genesis Marketing
Events® and Telefluence. And all of these are part of our daily language with
our clients and prospective clients. These revolutionary and evolutionary
programs and events from complex three day conferences to instant notification
emails that assist in selling buyers at their buying apex form the core of what
we offer and why what we do is different than others. Whether cartoons, video,
movies, television or radio these are the programs and processes that make up
our arsenal define the difference we bring to our clients efforts.
Tethered Communities™
One of the words and concepts we are most proud of is our
Trademarked Tethered Communities™ (Reg. # 4,172,861 Registered July 10, 2012).
This seamless home to work environment combines elements of analysis,
interpretation, training, hardware, web based and real-time software; uniquely
designed for each client for the purpose of sales or appointment setting using
online meeting rooms (Webex), sophisticated presentations and at-home,
professional, C-Level Telesales people.
As our small family business continues to grow we will continue
to salt our lexicon into the day to day operations of all our projects with our
new friends. If you want more information on how we can assist you in creating
and sustaining a strong online presence backed up by smartly engineered Social
Media programs, Mobile Strategies and even seamless home to work telesales
email us at free@3-yz.com
Press Release “Let Me Wordify You ”
So, we give a big shout out to the nearly 150 magazines,
newspapers and online news agencies that deemed “Let Me “Wordify” You”
worthy of their distinguished name. Some of the most significant include:
With over 51 Million
Visitors Daily Yahoo Finance
With over Half Million Visitors
Daily Boston.com
Nearly Half of Million
Visitors Daily Silicon Business Journal
350,000 Plus Daily San Francisco Business Times
NYC - Over Half Million Visitors Daily NYC Business Journal
With over 400,000 Visitors Daily Los Angeles Business
With nearly Quarter Million
Readers Austin Statesman
With over 100,000,000 (one hundred million) readers and
viewers from the United States, Canada and Great Britain using online
publications, blogs, newspapers, magazines, television and radio, I think we finally and officially put
The Bosson Group and 3-YZ on the map.
Thanks from all of us here at TBG/3-YZ
For more information contact us at:
free@3-yz.com
Visit us online at
*A Wordbyte® is a relevant, real-world piece of information
on your company’s success.
**Applify® is the process of creating an integrated Mobile
strategy which can include mobile websites, applications, mobile interfaces
(Twitter, Facebook etc.) and more.
